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Ad Films
Meta ad films and brand films engineered for scroll-stopping performance directed and shot with media intent in every frame.
PRODUCTION × PERFORMANCE × AI
We build ad films, content, and growth systems that drive measurable outcomes.
For brands that need more sales, more traffic, more walk-ins, stronger recall, and higher conversions across every serious growth industry.
Featured reel
1 team
Production + Performance
10+
Growth industries
↓ CAC
Built for conversion
↑ ROAS
Compounding monthly
01 What we do
Ad films. Performance creative.
Ad films. Performance creative.
AI content systems.
One integrated production + performance team. Built for conversion where cinematics, storytelling, and marketing intent work together to drive results.
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Performance Creative
Multi-variant video, static, and UGC production systems designed to learn, iterate, and scale winning hooks across the funnel.
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AI Content Systems
AI pipelines that expand production capacity generating variations, testing faster, and scaling winning formats continuously.
02b Behind the scenes
From idea to ad.
Raw frames from production days directing, lighting, framing, and the small calls that decide whether a film performs.
02c In good company
Working with the names people watch.
Talent that already commands attention captured for films built to convert.
03 Industries
High-performance categories.
High-performance categories.
Same objective: performance through content.
Ecommerce / D2C
CAC reduction, ROAS scaling, repeat purchases
Real Estate
Site visits, lead quality, bookings
Luxury Brands
Perception building + high-value conversions
Education / EdTech
Enrollments, applications, admissions
Hospitality
Footfall, bookings, occupancy lift
Healthcare / Clinics
Patient acquisition, trust-building campaigns
Automotive
Test drives, dealership conversions
Apps / SaaS
Installs, signups, activation
Retail / Offline
Store visits, local conversions
Fintech / Finance
Lead gen, acquisition funnels
04 What we deliver
Structured video-first growth systems.
Every output is designed through production + performance thinking turning attention into measurable outcomes from first-frame hook to final conversion.
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Meta ad films engineered for scroll-stopping performance
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Performance creatives video, static, and UGC production systems
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Product & brand shoots designed for conversion, not just aesthetics
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Full-funnel campaign design from awareness to conversion
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Real estate & offline footfall video campaigns
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Ecommerce scaling creative systems with multi-variant production
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Website + landing page creatives aligned with ad narratives
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Brand positioning that reduces CAC and improves conversion rate
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AI-driven content engines for scalable variations and testing
05 What brands actually get
Real outputs. Real numbers.
↓ CAC
−38% · 90d
Lower customer acquisition cost across paid channels.
↑ ROAS
+360% · q3
Higher return on ad spend, compounding over time.
↑ QL
+62% · 60d
Qualified leads not just leads. With intent to convert.
↑ Visits
+2.8× · in-store
Store and site traffic from people ready to buy.
↑ CVR
+19% · funnel
Better narrative-to-landing alignment across funnels.
↑ Recall
+27% · brand lift
Stronger creative memory in crowded categories.
✦ Why it works ✦
06 Why it works
Most marketing is split. We collapse that.
Creative gets shot in isolation. Media gets run in isolation. Strategy is decided separately. Execution is disconnected. Our work is powered by a single integrated system.
Production
Design
Marketing
AI
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Same team owns numbers and frames. The people who understand your performance also decide what gets filmed.
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Shoots informed by media reality. The same crew that shoots your ads knows how each cut will perform in the feed.
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Systems learn every cycle. Hooks, edits, formats, and narratives are refined continuously not monthly.
07 How we work
Four moves. One compounding system.
The same team carries the brand from positioning to production to performance no handoffs, no lost context.
01
Position before you produce.
We tighten positioning first because no production saves a brand that’s hard to buy. Sixty percent of the outcome is decided here.
02
Shoot for the sales, not the boardroom.
Direction, lighting and camera work are designed around hooks and formats that drive conversions cinematics that move product, not just impress rooms.
03
Variate with AI, not vanity.
AI pipelines generate the long tail of variations from each shoot every winning frame turns into ten more tests in market.
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Learn every cycle, compound monthly.
Performance data flows back into the next shoot brief. Your video system gets better while it runs.
08 How we think about your brand
Most brands try to sell harder.
Most brands try to sell harder.
We make the brand easier to buy.
We are obsessively focused on creative direction, filmmaking, and design not as decoration, but as performance leverage. Positioning decides most of the outcome before the camera even rolls.
- Positioning is 60% of the game. If it’s weak, no production saves it.
- If it’s strong, even simple films outperform.
- We fix positioning before we scale production.
09 The people behind the outcomes
Design. Film. Performance. AI.
Specialists in each domain working as one production system.
Prithvie
Performance × Narrative
Builds ad narratives that hold attention on screen and convert it.
Shubham
Design × AI Systems
Builds visual systems and AI pipelines that scale creative production.
Aman
Ad Films × Direction
Directs and shoots ad films that feel cinematic but perform like media assets.
Bunty
Photography × Set Design
Creates product and brand shoots built for conversion-driven storytelling.
Sanaya
Creative Direction × Styling
Shapes visual identity across every frame, shoot, and campaign.
Vibhuti
Creative Direction × Styling
Ensures consistency across all visual production systems and outputs.
Aman
Lighting × Color
Controls the final layer of cinematic quality that defines premium perception.
Aryan
Ad Film Direction × Production
Creates high-impact commercial shoots engineered for brand recall and visual storytelling.
10 Why brands switch to MetIQ
Most brands come to us in two stages.
At the start, to scale. Or after they’ve already tried everything production teams that made beautiful videos that didn’t convert, performance teams that ran ads without strong creatives, internal teams that couldn’t sustain consistent output.
What they’re left with is the same problem: effort is high, output is low, results are inconsistent.
11 Our Lens
How we read brands and markets.
01 CONSISTENCY
Most brands confuse consistency with repetition. Real consistency is the stability of meaning across time, not the repetition of the same output.
02 RELEVANCE
Relevance is not about chasing trends it’s about continuously adjusting how your brand fits into what people already believe matters in that moment.
03 REFINEMENT
The strongest brands don’t frequently change what they say. They refine how it lands as attention, context, and culture shift around them.
04 CREATIVE MEMORY
Markets don’t reward creativity in isolation. They reward creative memory the ease with which people recognize and recall you without effort.
05 FATIGUE
Over time, inconsistency doesn’t create noise. It creates cognitive fatigue, where people stop engaging without even realizing why.
06 DECAY
Relevance rarely breaks suddenly; it decays quietly. That’s why most brands only notice it after performance drops.
12 FAQ
Frequently asked questions.
Do you work with brands at any stage, or only at scale?
We work with brands at the start when they’re scaling, and with brands that have already tried multiple production or performance teams without consistent outcomes. Both stages benefit from a single integrated system.
What does an integrated production + performance team actually mean?
The same team that understands your numbers is involved in what gets filmed. The same people who shoot your ads know exactly how they will perform in media. Decisions are not handed off across vendors.
How do you use AI in the production process?
AI expands production capacity it doesn’t replace creativity. We use it to generate variations, test faster, and scale winning formats. Your video system keeps improving even while running.
What outcomes can I expect to measure?
Lower CAC, higher ROAS, qualified leads, store and site visits with intent, conversion rate across funnels, and brand recall in crowded categories. We design for measurable outputs, not vanity metrics.
Do you fix positioning, or only execute production?
We fix positioning first. Positioning is roughly 60% of the outcome if it’s weak, no production saves it. Once positioning is stable, we scale production around it.
Which industries do you work with?
Ecommerce/D2C, real estate, luxury, education, hospitality, healthcare, automotive, apps/SaaS, retail, and fintech any category where attention has to convert into measurable outcomes.